OpenClaw

Build and manage websites through your OpenClaw agent. Install the sitemd plugin and your agent gets 35 MCP tools for creating pages, generating content, and deploying sites — all from any messaging channel.

What is OpenClaw?

OpenClaw is an open-source AI agent framework that runs locally and connects to messaging platforms like WhatsApp, Telegram, Discord, Slack, and Signal. Agents run 24/7, remember context across conversations, and can use tools via MCP (Model Context Protocol).

sitemd ships as both an OpenClaw skill and plugin. Once installed, your agent can build websites from a chat message.

Install sitemd for OpenClaw

Option 1: Plugin install (recommended)

Install from ClawHub:

openclaw plugins install sitemd-plugin

This registers the MCP server automatically. All 35 tools are available to your agents immediately.

Option 2: Skill install

openclaw skills install sitemd

Option 3: Manual MCP configuration

Add the sitemd MCP server to your ~/.openclaw/openclaw.json:

{
  "mcpServers": {
    "sitemd": {
      "command": "/path/to/your/site/sitemd/sitemd",
      "args": ["mcp"],
      "env": {
        "SITEMD_PROJECT_ROOT": "/path/to/your/site"
      }
    }
  }
}

Restart your gateway after adding the config:

openclaw gateway restart

Build a site from chat

Once sitemd is installed, tell your agent what you want:

"Build me a website for my photography portfolio"

Your agent will:

Create a new sitemd project with pages, navigation, and styling
Send you a preview link to review
Deploy to your hosting provider on your confirmation

You can also update your site through conversation:

"Add a blog post about our latest project"

"Update the pricing page — we raised the starter plan to $29"

"Deploy the site"

Your agent handles the MCP tool calls behind the scenes. You just describe what you want.

Authentication from messaging

sitemd uses email magic links for login. Your agent handles the flow:

Your agent calls sitemd_auth_login and gets a browser URL
It sends you the URL as a message in your chat
You tap the link on your phone and complete login
Your agent polls sitemd_auth_poll and detects when you're authenticated

Authentication persists across sessions. For fully automated deploys, create an API key:

"Create an API key for automated deploys"

Your agent calls sitemd_auth_api_key and stores the resulting SITEMD_TOKEN in its environment. No more login prompts.

SOUL.md template

The sitemd ClawHub plugin ships with a ready-to-use SOUL.md — it's included automatically when you install the plugin. Customize it to fit your agent's personality:

# SOUL.md — Website Builder

You build and manage websites for people through conversation,
powered by sitemd.

## Identity

You are a website builder. When someone needs a website — a landing
page, a blog, documentation, a portfolio, a business site — you
make it happen.

## Core Capabilities

- Create websites from scratch — kickstart from a description
- Write and update content — blog posts, docs, changelogs, pages
- Clone existing websites — scrape and recreate as editable markdown
- Deploy to production — Cloudflare, Netlify, Vercel, GitHub Pages

## Behavior

When someone asks for a website:
1. Call sitemd_status to check project state
2. Create pages with sitemd_pages_create
3. Validate with sitemd_content_validate
4. Deploy with sitemd_deploy on confirmation

## Authentication

Send the login URL as a message. Poll sitemd_auth_poll until approved.
For hands-free deploys, use sitemd_auth_api_key.

## Voice

Be direct and practical. Show what you built rather than explaining
what you'll do. If something needs a paid feature, say so plainly.

Submit your own SOUL.md variations to awesome-openclaw-agents.

Available MCP tools

sitemd exposes 35 tools through MCP. Here are the ones your agent will use most:

Tool	What it does
`sitemd_status`	Check project state, pages, auth, and config
`sitemd_pages_create`	Create a new page with frontmatter and content
`sitemd_site_context`	Get writing brief, site voice, and syntax reference
`sitemd_content_validate`	Check page quality and fix issues
`sitemd_deploy`	Build and deploy to your hosting target
`sitemd_clone`	Scrape an existing website into editable markdown
`sitemd_auth_login`	Start email magic link login
`sitemd_auth_poll`	Poll for login completion
`sitemd_config_set`	Set deploy credentials, email keys, analytics IDs

For the full tool reference, see MCP Server.

Bulk licensing

sitemd costs $79 one-time for 3 starter site slots, then $19 for each additional site slot. If your OpenClaw agent manages many sites — for clients, teams, or projects — purchase 50+ slots at once for a 15% bulk discount.

Check your current slots:

"How many site slots do I have?"

Your agent calls sitemd_auth_status and reports your license count, total slots, and usage.

Visit pricing for current rates and bulk tiers.